The business coaching franchise recently launched a new Automated Micro-Coaching assessment platform and proprietary coaching portal — two tools that are well-positioned for today’s landscape.
In an era where technology is reshaping the way we connect and communicate, The Growth Coach is leading the way in leveraging innovative tools to enhance its group coaching offerings. With the implementation of an Automated Micro-Coaching assessment platform and a proprietary coaching portal, this small-business coaching franchise is redefining the coaching landscape.
Automated Micro-Coaching: A New Era of Assessment
The Growth Coach’s Automated Micro-Coaching assessment and coaching tip platform is a game-changer. It enables individuals and teams to monitor best practices, team member profiles, to-do lists, and more on a regular basis.
Brad Schneider, COO of The Growth Coach, praises the platform’s ability to extend reach and provide excellent follow-through. “The system will prescribe coaching tips based on individualized data. The more assessment work they do with us, the more tips come through with richer details,” he explained.
Team members can take assessments and access the results at any time, from anywhere. If a difficult conversation with a coworker is on the horizon, the platform can be used in real-time to find tips on the best approach tailored to that coworker’s profile.
This innovative approach stands in stark contrast to traditional psychometric or behavioral assessments. The Growth Coach’s franchises can now offer tips and guidance on a daily basis, allowing coaches to provide continuous support and advice without the need to invest significant time and energy.
Mark Lemmel, Director of Operations for The Growth Coach, emphasizes how the newly implemented software is improving communication with both clients and franchisees. By evaluating assessments in groups, the technology aids in positioning franchisees for success, tailoring coaching techniques based on individual clients’ results.
“When it comes to working with individuals, everyone is different,” said Lemmel. “How I communicate with you is going to be different than somebody else on your team. Since all of our
franchisees are taking these assessments, we can evaluate them in groups and best position them for success, just like they are doing with their clients.”
And in a post-COVID world, data-driven tools like these are vital. Schneider highlights how these tools allow leaders to use data to motivate remotely, achieving results that would typically take months.
The Growth Coach’s Coaching Portal
The Growth Coach has also recently launched its Coaching Portal, a digital platform centralizing coaching materials, schedules, and follow-ups. This portal, included at no extra cost, minimizes administrative time and automates manual processes.
“As a prospective franchisee, one of the challenges of coaching is staying organized,” Schneider said. “Our new coaching portal takes all the manual effort out of these processes.”
The platform is a streamlined solution that minimizes administrative time, automates manual processes, and organizes all coaching session notes and materials. Clients benefit from a unified digital space where they can effortlessly access all information related to their coaching relationship, track progress, and access content. This enhancement to the overall coaching experience eliminates the need to sift through physical binders and paperwork, as all the information is virtually consolidated.
“This is great for people who want to be held accountable in a simple way,” Schneider said. “These are busy people, so it is important to be just two or three clicks away.”
Lemmel also highlighted how the digital coaching platform is revolutionizing the way The Growth Coach interacts with clients. It’s a tool that not only facilitates online coaching and accountability but also offers franchisees the flexibility to use existing programs or create their own. They can set benchmarks, create accountability actions and send worksheets tailored to individual needs.
One of the standout features of this platform is its ability to maintain engagement with group coaching clients in the interim months between quarterly workshop programs. Rather than relying on scheduled phone calls, coaches can work with clients in real-time, tracking specific items of interest. Lemmel described this as a way to hold clients accountable and promote healthy engagement, ensuring continuity and connection even during the periods between formal coaching sessions. It’s a modern approach that aligns with the evolving needs of today’s coaching industry.
Staying Ahead of the Curve
Lemmel concludes by emphasizing The Growth Coach’s commitment to innovation and adaptation. “How you connect with clients needs to evolve as the world changes,” he said. “Twenty years ago, we had email, but now everyone is working remotely and is not always
available for face-to-face interactions. We want to provide continued solutions for our franchisees and coaches to bring in revenue quicker. The world we are living in now is so technology-connected, so whether your client is across the world or across the street, it should be easy to provide excellent business coaching services.”
The Growth Coach’s tech-driven approach is a testament to the importance of staying ahead of the curve, ensuring that both franchisees and clients have all the tools and support they need to succeed in today’s rapidly changing world.