ATLANTA, Ga. – JULY 7, 2020 – Entertainment executives Lori J. Hall (former SVP, Marketing, TV One) and Jessica D. Lane Alexander (former Head of Digital & Social Content, TV One) announce the official launch of Pop’N Creative, a multicultural agency focused on digital and social content creation, and experience design. A marketing collective, Pop’N Creative was born as a result of the founders’ exposure to tone-deaf pitches and witnessing brands fail miserably with diverse consumers throughout the years. With a collective of 25+ years of experience, Hall and Lane Alexander’s primary mission is to help brands authentically connect with highly-coveted multicultural audiences.
“We’ve seen too many brands offend Black consumers in their marketing, creative and social conversations, and we know they can do better,” said Lori Hall, Pop’N Creative Co-Founder and Head of Creative. “As a result, we are dedicated to helping brands avoid the pitfalls of marketing in a multicultural world. In particular, as brands continue to speak in support of Black Lives Matter and pledge to fight racism, we want to ensure they offer more than just lip service.”
In light of recent protests demanding an end to police brutality and racial injustice, sparked by the horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and Rayshard Brooks, Pop’N Creative created free directional guides – a Response Guide to Discussing Racial Injustice and an Action Guide to Dismantling Racism – to help brands craft a response that is authentic and supportive of the most recent traumatic events currently happening in the United States.
“As racism in America is an extremely nuanced and multi-layered issue, we want to remind brands this is a fight for equality and demanding institutions protect and serve Black people and our communities as they do for other communities,” said Jessica D. Lane Alexander, Pop’N Creative Co-Founder and Head of Digital Content and Marketing. “Our free-response and action guides are available to any executive, small business, or brand that needs them. We know attacking racism is uncomfortable, but to create change – you have to be honest, willing to do the work, and open to assistance.”
Hall and Lane Alexander want brands to show Black consumers they value their lives and not just the dollars they spend. And even though racism in America is a tough and sensitive topic, they don’t want brands to be scared into silence. Brand voices must unite behind the consumers they serve and value, which is why Pop’N Creative created their free Response Guide to Discussing Racial Injustice on how to discuss and address racial injustice in America. Some brands are getting it right, but too many are getting it wrong.
For brands committed to challenging and calling out racism, the agency followed up with their free Action Guide to Dismantling Racism to encourage action, such as elevating and promoting Black employees to the boardroom and upper management, committing and hiring diverse vendors and suppliers, creating and implementing real and lasting change in workplace equity, and donating money to racial justice organizations.
Pop’N Creative knows Black Americans want to spend their money with brands that genuinely care about them. Brands who speak up authentically during this tough time will see a positive effect. Brands that don’t will be in the hot seat.
Specializing in masterful storytelling and crafting campaigns and content that give people a reason to genuinely laugh, cry or share, Pop’N Creative is also obsessed with the intersection of pop culture, marketing, and technology. The agency’s approach is to use these as tools to build strong brands people want to like, tweet, text, and talk about. A sampling of their work includes Freeform’s Original Social Series ‘Black People Like…’ and The Original Digital & Social Series ‘Unsung Live’.
Pop’N Creative executives Lori J. Hall and Jessica D. Lane Alexander are currently available for interviews, event panels, and virtual discussions. Please contact Brandii M. Toby-Leon at press@popncreative.com to arrange.
ABOUT POP’N CREATIVE
Launched in early 2020, Pop’N Creative is a multicultural marketing agency focused on digital and social content creation and experience design. Co-founded by Lori Hall and Jessica D. Lane Alexander, the agency specializes in masterful storytelling and crafting campaigns and content to give consumers a reason to genuinely care about the brands they represent. Pop’N Creative listens socially and culturally – as cultural nuances influence how a message is received – to build strategies to create the right experiences for the right audiences. More information is available at www.popncreative.com and interested parties are also encouraged to engage in online conversation by tagging @popncreative on Facebook, Instagram, and Twitter.
-POP’N-
MEDIA CONTACT:
Brandii M. Toby-Leon, press@popncreative.com or 865.963.2418
