Stockholm, 21 JUNE 2022 – Phyron, Swedish video tech pioneers, today announced a strategic partnership with Geronimo Web that will give their network of 1,822 dealers and OEMs across 29 countries the opportunity to begin using their world-class automated videos with in-built artificial intelligence, to transform used and new car sales, typically receiving up to 50% more traffic to their video advertisements.
Phyron’s innovative video and AI solution is the world’s first software solution for automated video production and distribution from still photos, for the global automotive industry. The team has been working with car dealers and partners since 2019 and counts over 1,000 customers across Europe. In the last 15 months, its customers’ car videos were viewed more than 244 million times.
The unique AI software and its algorithms enable Phyron to create videos for car advertisements which can be used on OEM brand or retailer websites, as well as classified ads and across social media channels. This AI technology can be rolled out across territories at speed, enabling hundreds of thousands of vehicle ads to carry an automated video. Automated videos save retailers significant time and money on video production. There is no need for an individual to video cars on-site or prepare a script of key features. Premium studio-quality videos of every car in a dealer group’s inventory include an engaging video ad attached to it in minutes. Research has shown that cars advertised with Phyron automated videos sold 3-5 days quicker than those without.
The innovative process works with Phyron taking a data feed from a retailer or group brand, with a minimum of four still images and key product details. The artificial intelligence (AI) then identifies the key properties in the images, including various shot angles, interior elements, and exterior highlights, and then strips out the backgrounds and replaces them with a neutral ones. The unique software then adds special effects, shadows, and overlays the desired product specifics and any customer offers on the relevant images, including price and retailer dealer branding.
Thanks to state-of-the-art cloud computing, Phyron can process an unlimited amount of videos concurrently, taking about 10 minutes to render them all, posting them live on a single retailer or auction site’s website, or scale them across an entire network if needed. If a detail changes, such as price, or promotion, the data feed updates, and the video is re-rendered automatically as part of the small video fee.
Phyron CEO Johan Sundstrand said “Pyhron’s powerful automated video solution offers will transform the way the sector currently markets vehicles. Creating on-brand videos packed with calls -to action and all the vehicle’s key selling points with zero input required from the sales force. All automated and all refreshed at the click of a button”.
Phyron UK Business Development, Graeme Dengate, said “I’m delighted to be sharing Phyron’s powerful automated video software with the Geronimo Web sales force. It will transform how OEMs and dealerships advertise their vehicles online”.
Geronimo Web Business Development Manager, Andy Clyde said “We are committed to supplying our dealers with the most advanced and best value website and digital marketing solutions, Phyron’s automated videos fit perfectly within our offering and allows our dealers to maximize the stock pages on their website and improve the end-users online experience.”
Since 2019, Swedish video tech pioneer Phyron has been continually developing the world’s first fully automated AI-enhanced video solution. Using Artificial Intelligence (AI), the software identifies the best and most relevant selling points of each individual car and combines still images from a data feed, facts, and figures about the car, brand imagery, and retailer services into relevant, highly effective videos.
* Figures provided by global classifieds specialists, Adevinta (the owner of eBay Classifieds). Based on a sample size of 10,000 cars sold in Q1 2022
Phyron – Automated video solution
About Geronimo Web
Established in 2009, GeronimoWeb is a global provider of Digital Marketing services, Content Managed Website Programmes, and Native language Digital Retailing Consultancy.
This provides a unique approach, for both the manufacturer and retail dealers, to deliver a best-in-class online customer experience that aligns with the OEMs brand and crucially has the local retail content that the customer requires.
The Geronimo programs are currently deployed in over 1,900 businesses, 29 countries, and 15 languages throughout Europe, the Middle East, Asia Pacific, and South America, and are all supported by a team of multi-lingual specialists from our UK hub.