For Joanna Sherrow, the journey to founding her own digital marketing and systems solutions company began not with a grand plan but as an unexpected adventure. Born and raised in the Philippines and now running EmpowrSoft™ out of Central Kentucky and Central Florida, Joanna’s path to entrepreneurship is a story of resilience, innovation, and a deep commitment to helping others succeed. Her platform and company, EmpowrSoft™, is working on becoming a trusted name for local businesses seeking to stand out in an increasingly competitive landscape.
From Savvy Freelancer to Empowered Business Owner
Joanna’s start was humble, exploring design as a freelancer and learning everything herself. Initially, she created small projects for local businesses, unaware that this freelance work would one day evolve into a full-fledged business. Those early days, filled with challenges and hard-won lessons, taught her a great deal about the struggles small business owners face. “I remember how overwhelming it was, trying to do everything alone and wishing there was someone to guide me,” Joanna recalls. Her empathy for small businesses and their dedication to their dreams became the foundation upon which she built EmpowrSoft™.
As her passion for helping businesses thrive grew, she realized she could offer more than just design. She wanted to provide a complete suite of services—digital tools, marketing strategies, and streamlined systems —that would empower local businesses to grow sustainably and integrate AI into their businesses in a valuable way. This vision eventually led her to rebrand her company from SavvyChic Design to EmpowrSoft™, a name that reflects the company’s mission to empower clients with technology and strategic insights.
A Unique Approach to Digital Marketing and System Solutions
EmpowrSoft™’s platform goes beyond traditional marketing, providing a range of features for digital marketing and operational efficiency. Joanna and her team focus on Custom Build CRM management, workflow automation, AI integration, ELLA AI Voice Assistant, and strategic digital marketing. EmpowrSoft™’s clients not only see their online presence flourish, but they also experience smoother operations that allow for sustainable growth.
What sets EmpowrSoft™ apart is Joanna’s dedication to understanding each client’s unique vision and challenges. “We’re more than just a service provider,” she explains. “We see ourselves as part of each client’s team, proactively finding ways to enhance their success.” This commitment is reflected in EmpowrSoft™’s approach to building long-term partnerships based on trust, innovation, and a shared vision of growth.
Building on a Strong Foundation
Joanna’s technical expertise isn’t just self-made; she and her team carefully chose a strong foundational technology framework for EmpowrSoft™, acquiring a white-label license that allowed them to integrate advanced workflows, automation, and AI capabilities. While the core technology was not developed from scratch, Joanna and her team customized it extensively to meet the specific needs of local businesses.
This customization has enabled EmpowrSoft™ to offer tailored solutions that help clients operate more efficiently and scale effectively. Joanna explains, “We add value by adapting and optimizing the technology to meet the needs of our clients. Our approach means that businesses get more than just tools—they get solutions that work for them.”
LUNCH AND LAUNCH EVENT | MARCH 19, 2024
A Mission Rooted in Empowerment
EmpowrSoft™’s mission is clear: to be a catalyst for local businesses to reach their full potential. Joanna and her team are dedicated to empowering small and medium-sized enterprises with the resources they need to succeed, whether they’re launching a new venture or scaling an established business. “Our goal is to allow business owners to focus on what they do best while we handle the technology and strategies that drive growth,” Joanna shares.
Her journey from a self-taught freelancer to the owner of a digital solutions company has given Joanna a unique perspective on the power of technology in transforming businesses. Through EmpowrSoft™, she is giving local businesses the tools to not only survive but thrive, building a legacy of innovation, resilience, and genuine care.
Joanna’s story is a reminder that great things often start small. By staying true to her vision and continuously evolving to meet her client’s needs, she has transformed EmpowrSoft™ into more than just a digital marketing company—it’s a trusted partner that champions the success of every business it serves.
To learn more about EmpowrSoft™, visit their website or connect with them on Instagram, LinkedIn, Youtube or Facebook.
