Finding work after being in the military is notoriously difficult. Veterans are still massively under-supported despite making up a significant portion of the population, with 18.8 million men and women veterans living in the US in 2019. It can be a daunting task for veterans to rejoin society, especially as many suffer with mental health problems, and may struggle to find a vocation where they can transfer their skills.
Alec Robinson decided to invest his time into a business where he could be passionate about what he does, all while being his authentic self as the CEO of Iron and Ink Fitness (IIF). He transitioned from the United States Marine Corps to help the founder of IIF to build a worldwide known clothing brand.
Robinson wanted the clothing brand to help pave the way for tattoo inspired street wear, bringing together people from all walks of life. Having been sober from alcohol and narcotics for over four years now, at the heart of his business is an open and honest outlook about mental health and substance abuse – an attitude which can be felt through his honest Instagram posts videos.
With Robinson being a tattoo fan himself, each piece of clothing channels a unique and signature aesthetic, featuring bold calligraphy and eye catching graphic logos. Showcasing classic grungy black designs, other pieces are loaded with color like die tie blues and red as well as neon orange. Products range from hats, sweaters, T-shirts, and even underwear.
With the brand also having a podcast and a YouTube channel, Robinson and his business partner Jeff are a huge part of the brand’s personable and friendly image. Robinson is also the tour manager of international rock band Throw the Fight – who are from Minneapolis, Minnesota where Robinson currently lives.
Supporting veterans is a cause that is close to Robinson’s heart, with his family also running a nonprofit organization for veterans, as well as dogs.
With many brands lacking a personal touch these days, Robinson puts his personality and passion for authenticity at the center of the clothing brand’s image, continuing to push the boundaries of the businesses and sharing it with the brand’s fans around the world.