Discover the Insights of Geoff Crain, Senior Director of Sales and Marketing at Kingstar Media
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. Geoff Crain, the Senior Director of Sales and Marketing at Kingstar Media, Canada’s Top Performance Marketing agency and a renowned digital marketing and video production agency, is at the forefront of the industry. With over 15 years of experience and a track record of managing over $200 million worth of digital media, Crain has his finger on the pulse of the latest trends. Let’s delve into the top five trends he predicts will shape the digital marketing landscape in 2023.
“We are an ROI-obsessed organization.”
Omnichannel Advertising: Reaching New Heights of Customer Engagement
Crain emphasizes the power of omnichannel advertising to expand brand reach, drive increased traffic and leads, and provide a seamless customer experience. By leveraging multiple platforms, brands can target customers they may have missed on a single platform, ultimately improving customer engagement. According to Crain, marketers have witnessed a remarkable 250% higher engagement rate with omnichannel marketing compared to single-channel strategies. Kingstar Media models its engagement to achieve this success rate.
Earned Media: Harnessing the Organic Amplification of Brand Messages
Earned media, the content generated by third parties without direct payment or involvement from the brand, is gaining momentum. Crain highlights the authenticity and cost-effectiveness of earned media, with platforms like TikTok amplifying content to specific target demographics. Utilizing hashtags and following trends allows brands to organically circulate their message. In 2023, earned media is expected to take off as a powerful strategy for brand promotion. Kingstar embraces organic messaging while emphasizing its coordinate development plan to deliver your brand’s message to a broad, categorized target audience.
Short-Form Video Content: Captivating Audiences in Seconds
The popularity of short-form video content continues to rise, capturing users’ attention across platforms like TikTok, Instagram Reels, live streams, and Facebook videos. Crain emphasizes the efficiency of conveying brand messages quickly and effectively through bite-sized videos.
“We analyze the channels appropriate to the demographic” to guide the client in making the best decision, while “captivating the audience in seconds.”
This approach not only enhances engagement but also encourages user-generated content (UGC) and creates meaningful connections with consumers. In the era of short attention spans, less is indeed more.
Brand Values and Mission: The Socially Responsible Path to Customer Loyalty
Consumers are increasingly conscious of brands’ social responsibility and are actively seeking companies that align with their values. Crain encourages brands to incorporate their values and mission into their advertising strategies, emphasizing eco-friendly initiatives, charitable donations, and support for relevant social movements. By showcasing social responsibility, brands can attract customers who are not only interested in their products but also become loyal supporters in the long run. Kingstar’s social responsibility is second-to-none, not only relative to Canadian competitors but globally.
Personalized Marketing: Targeting the Right Demographic
In the age of convenience and accessibility, personalized marketing is essential. Crain stresses the significance of targeting specific demographics to tailor advertising campaigns and simplify the purchasing process for consumers. The model aims to prove that Kingstar Media “is the right option for the client,” Crain states. Utilizing retargeting campaigns and leveraging data analytics allows clients to “stay relevant and achieve optimal results.” By adopting a customer-centric approach, brands can differentiate themselves in a crowded marketplace. Kingstar dedicates its vision to client-centric ideals, embracing partnerships with the largest brands in the digital space.
Geoff Crain and Kingstar Media: A Client-Centered Approach
Crain’s expertise is complemented by Kingstar Media’s commitment to optimization and ROI. With a strong focus on data analytics, online dashboards, and real-time monitoring, the agency keeps clients connected and informed throughout the advertising process. Kingstar Media offers a range of services tailored to each client’s unique needs, ensuring the utmost efficiency and effectiveness in achieving marketing goals.
As 2023 unfolds, Geoff Crain’s insights into these five prominent trends will undoubtedly shape the future of digital marketing. Brands that embrace omnichannel strategies, leverage earned media, prioritize short-form video content, highlight their values, and personalize their marketing efforts will be well-positioned to captivate audiences and drive business growth in the evolving digital landscape.
Family, Business, Connections: The Kingstar Way
As a family-built business, Kingstar Media is an optimal choice for anyone seeking advertising solutions, regardless of their size or budget. With a range of effective models tailored to different consumer needs, they offer flexibility and scalability that appeal to small individuals and giant clients alike.
Kingstar Media’s commitment to working with clients on any budget is a testament to their dedication to providing accessible advertising solutions. Their packages span from a couple of hundred dollars a day to tens of thousands daily, ensuring clients can find a package that suits their specific requirements.
Whether you’re an individual looking to promote a personal brand or a large corporation seeking to maximize your advertising impact, Kingstar Media’s comprehensive services and client-centered approach make them an ideal partner. Their family-built ethos ensures a personalized touch and a commitment to success, making them a trusted choice for all advertising needs.0