To fill its empty CMO position, Facebook simply promoted to the C-suite a longtime Facebook executive concentrated on product growth.
Previous VP of item development and analytics Alex Schultz, who has actually been with the company because 2007, revealed the move Tuesday in a Facebook post Schultz will fill the position left open by Antonio Lucio, who joined the company from HP in 2018 and revealed his departure last month
In his Facebook post, Schultz stated he prepared to bring “experience in segmentation, targeting, and measurement” to the table to extend Facebook’s currently huge reach. Schultz, who is the executive sponsor of Facebook’s LGBTQ resource group, added a personal note to the news, composing that Facebook is the very first workplace where he has “genuinely safe to be gay and be open about it.”
Stepping into the function late in the U.S. election, an intensely consequential time for the business, Schultz acknowledged Facebook’s precarious position in the public eye. Touching on Facebook’s failures around platform enforcement, Schultz discussed that he invested “most of my energy” over the last four years working on security at the business.
” I believe deeply in the good Facebook’s products do,” Schultz said in his Facebook post. “We have actually all seen it through this pandemic as billions of people have actually gotten in touch with family and friends socially online while staying physically apart and slowing the spread of the infection. At the very same time I believe scrutiny of any brand-new innovation is suitable and there are methods we can, and should, enhance without losing all the good.”