Meet Carlos Williams, the visionary founder of Design and Branding Company (DBC). What started as a side hustle has blossomed into one of the nation’s most sought-after creative agencies, partnering with major clients like Spotify, Bank of America, Meta, American Express, and many others. Williams has managed to integrate diversity, equity, and inclusion (DEI) at the core of DBC, making it a leading force in the branding and design industry.
Carlos Williams’ journey is an inspiring testament to the power of dedication and innovation. From a humble side hustle designing wedding invitations for friends, family and acquaintances, he has transformed DBC into a sustainable business, currently employing 13 full-time professionals.
Williams envisioned more than just a thriving enterprise; he aimed to create a company that fosters inclusivity and diversity right from the hiring process. His goal is to have the DBC team represent a wide array of cultures, values, ethnic backgrounds, and mentalities. For Williams, DEI was not an afterthought; it was an organic and integral element of the organization from its very inception.
Carlos Williams visualized the small business mentality. DEI is integral to the hiring process. Instead of addressing a problem later, he initiates inclusivity and diversity during hiring. He wants the room to represent different cultures, values, ethnic backgrounds, and mentalities. Williams “Did not roll out” DEI, it was an “organic” element of the organization from the beginning. The minority awards are symbolic of this path and pattern.
DBC ensures that “all voices are heard” and that they “get stronger as [they] get stronger.” Williams does this be democratizing the process, which must be emphasized as a core framework of the business and organizational culture.
Currently, DBC may not boast hundreds of employees, but Williams emphasizes that quality is paramount over quantity. He ensures that all voices are heard, making the team stronger with each passing day. This strength comes from democratizing the process within the organization, making it a core framework of their business culture. Williams firmly believes that giving everyone a voice fosters creativity and generates unparalleled results.
“How do we position the brand to be open arms?” This is the pivotal question that guides DBC’s thought process and approaches moving forward. Communication support has exceeded expectations and continues to grow. DBC sees itself as the bridge, connecting with consumers, stakeholders, employees, and community members alike. They promote seamless end-to-end communication, ensuring that no barriers obstruct their interaction with the world. As a brand, DBC strives to be the one-stop shop for design, development, branding, and marketing, transforming businesses at their very core. Every case is approached uniquely, catering to each client’s needs, interests, and goals with a personalized touch.
Carlos Williams’ journey to success has been paved with determination and talent. Prior to founding DBC, he honed his graphic design skills at prominent companies, including Bain & Company and Tishman Speyer. Armed with a degree in Aviation Business Administration from Embry-Riddle Aeronautical University, Williams set his sights on building a company that resonates with his values and principles.
As the heartbeat of DBC, Carlos Williams leads with purpose, visualizing a future where “Maybe 50 employees” make a difference, valuing quality over quantity in every endeavor – a dedication to excellence that drives the company’s remarkable journey of success.
Carlos Williams’ journey from a side hustle to a prominent figure in the branding and design industry showcases the power of innovation and dedication. DBC’s commitment to diversity, equity, and inclusion sets a remarkable example for businesses seeking to make a positive impact while delivering exceptional results. As they continue to grow, DBC’s influence on the industry is bound to expand, leaving a lasting legacy of creative excellence and inclusivity.DBC, is Talking to You, the consumer, the stakeholder, the employee, or the community member lacking the creative incentive to launch your brand. DBC promotes end-to-end communication with no stoppage point. This is “How you are going to communicate with the audiences in the world” as a brand. The one-stop shop for design, development, branding, and marketing wants to transform your business at the ground level. Each case is unique. Each client is different. The approach is personalized to meet your needs, peak your interest, and fill in the gaps by adding creative value to your initiative. DBC is the Creatives. They put it all together, and you watch your business grow.