The Rise of Social Commerce: Redefining E-Commerce Strategies
Social commerce, the art of selling goods directly through social media, has become a pivotal avenue for brands to engage.
Leslie Licano, co-founder and CEO of Beyond Fifteen Communications, Inc., is an award-winning public relations strategist, renowned for her ability to spotlight individuals and companies as trendsetters, innovators and newsmakers. As leader of client strategy, Licano steers her team toward breakthrough work through high-concept thinking while serving as chief counsel to the company’s extensive roster of wide-ranging clients.
Social commerce, the art of selling goods directly through social media, has become a pivotal avenue for brands to engage.