In a digital world dominated by paywalls and tantalizing headlines, where accessing valuable information often comes at a premium, Kirsten Pickworth and her team at Portent, “Your Digital Marketing Agency,” are rewriting the rules of the game. Their mantra is clear: client value reigns supreme, and they’re committed to delivering it paywall-free.
In a recent phone interview with Kirsten, our discussion delved into the intriguing realms of AI, analytics, marketing, and the true essence of client value. What emerged was a revelation that challenged the conventional norms of the industry. Explore their Digital Marketing Services and find your own approach to marketing along the way; her team is ready to lead.
In an era where the mere glimpse of a breaking news story is obscured by a paywall, Portent stands apart. With a legacy spanning nearly three decades, they’ve mastered the art of providing value before the ink dries on the contract. It’s not just about building a marketing plan; it’s about crafting a strategy that resonates with clients before they even commit. In Kirsten’s own words, it’s “the Nature of [Portent’s] DNA.”
Portent’s commitment to outlining the plan first, showcasing the best strategy, and not losing sight of its mission in pursuit of the bottom line is a breath of fresh air. Their small business teams ensure that even clients with modest budgets have a chance to shine and get their brand out into the digital wilderness.
What truly sets Portent apart is their unwavering dedication to client value. In an industry often marred by buzzwords and jargon, Kirsten Pickworth and her team prioritize transparency and education. They understand that an informed client is an empowered one.
The Portent blog is a testament to their commitment to knowledge sharing. It mirrors the ethos of our own publication at Mentors Collective, offering content that’s steeped in value and insight. Whether you’re a small business owner looking to make your mark or a corporate giant aiming to refine your brand, Portent’s blog caters to all with its treasure trove of information.
Portent specializes in a wide array of domains, ensuring that they have a solution for every marketing challenge:
Analytics: The backbone of informed decision-making.
Content: Crafting narratives that captivate and convert.
CRO (Conversion Rate Optimization): Turning visitors into loyal customers.
Design & Development: Building digital landscapes that resonate.
Marketing Strategy: The blueprint for success.
Paid Media: Maximizing ROI in the world of advertising.
SEO (Search Engine Optimization): Navigating the ever-changing digital landscape.
Social Media: Engaging and amplifying brand presence.
Kirsten Pickworth is not just a marketer; she’s a strategist, a consultant, and a guardian of client interests. Her expertise spans marketing strategy, marketing consulting, client service, and KPI progress and initiatives.
At Portent, they’re not content with merely offering advice and recommendations. They’re advocates of their core value, “Teach the Sh*t Out of Everything.” They believe in empowering clients and ensuring that there’s a clear path to implementing their suggestions. Whether it’s Portent or their clients executing the recommendations, follow-up on Key Performance Indicators (KPIs) is non-negotiable.
Portent’s commitment to education and empowerment extends beyond their existing clients. On September 13th, they’re set to launch a new newsletter, “Portent’s Digital Marketing Rundown,” curated by their strategy architects. This newsletter promises fresh content from their blog, insightful takes on industry trends, and revelations stemming from their research and collaborations with clients. I have subscribed, and you should too. The insight is genuine, informed and insightful, even for a novice to the backend of strategic marketing like me.
In a world where value often hides behind paywalls and marketing can feel like a labyrinth, Kirsten Pickworth and Portent are beacons of clarity and enlightenment. They’re not just redefining marketing; they’re reshaping the entire landscape, one informed client at a time. The era of paywalls is fading, and the era of client value is dawning, led by Kirsten and her dedicated team at Portent.