Numerous books and articles have been published on what it takes to be successful in business, and hundreds of other books have been written about how to be successful in life. You may look up another thousand articles on the internet that talk about the subject, and tomorrow there will be another thousand published on the subject. Because this is such a vast topic and so many factors that may contribute to our level of happiness, it can be challenging to condense it into a concise list of things that anybody can read and put into practice in their own life. However, if you look closely, you’ll see that there are specific recurring themes throughout those tens of thousands of books and articles, in addition to the many myths and tales. You’ll discover that many of us think about the ideas that govern us as human beings, but we don’t work hard enough to attain them. You will hear about values and choices that we all hope we can strive for but often fail to comprehend.
To be successful in business in today’s environment, you need to be adaptable and have strong abilities in planning and organizing. When starting a company, many individuals have the misconception that all they need to do is switch on their computers or open their doors to begin generating money. However, the reality is that producing money in a business is far more complicated than most people realize. But there are a few companies out there that are triumphing the right way, and NERDS Collective is one of them. NERDS Collective is a youth marketing firm that Luke Hodson established in 2013. The founder, Luke Hodson, is a specialized culture marketing professional who started his agency with the mission of positioning businesses at the cutting edge of culture through the use of hyper-nuanced consumer insights, cultural strategy, and creative content. In the following paragraphs, we will investigate the factors contributing to NERDS Collective’s success throughout its journey.
NERD Collective’s competition analysis helped it achieve success
Before we learn about NERD Collective’s competition analysis strategy that led the firm to success, let’s first learn more about the firm’s mission and vision. The mission of the NERDS Collective is to bring attention to and be a champion of people and communities in the inner city and grassroots movements by discovering methods in which corporate brands may play a more meaningful role in their environment. NERDS Collective believes that companies possess the tools and resources necessary to have a good influence in the young areas that need it the most. This is particularly true given that inner-city kids are the primary drivers of cultural equity and loyalty for most brands.
The firm’s objective is to assist companies in cultivating a meaningful relationship with youth culture, with a particular emphasis on the Gen Z demographic, which is under-represented, marginalized, and under-resourced. Puma, Nike, Adidas, Chivas Regal, Havana Club, Budweiser, JBL, Beats By Dre, Levi’s Strauss, The North Face, Lacoste, Lynx, Barbour, and Snipes are among the companies that have worked with them in the past. Now that we have discussed the firm in detail, let’s learn how competition analysis helped it succeed. It is a common belief that healthy competition leads to superior end products. If you want to be successful, you can’t be scared to look at what your rivals are doing and learn from them. After all, it’s possible that they have a winning strategy that you might adapt to your own company to increase revenue. How you evaluate competition will change depending on the industry. NERDS Collective was influential in analyzing their opponents’ strategies, and they made every effort to stay one step ahead of their game. They collaborated with the business experts and accountants of several rival companies to examine how the firm presents itself to the outside world and any financial facts about the company that the rivals may be able to supply.