Have you ever wondered where high-end clients are hiding? Questioned if there’s a secret platform they hang out on, a directory they search through, or a certain design style they’re attracted to.
The truth is high-end clients are everywhere.
The key to bringing high-end clients to your wellness business isn’t in the kind of platform you use or the number of followers you have, it’s in the way you speak to them: with volume, depth, and potency.
These clients are those who are ready to work with you even if you charge thousands. The clients who take the initiative to find the money to be in your program. The clients whose values and goals align entirely with yours and will be your biggest advocates all throughout.
When it comes to investing in their wellness, high-end clients aren’t after whoever comes their way. They’re looking for a wellness business that takes the time to understand their needs and makes an effort to connect with them as individuals. And when your brand truly resonates with them, you’re able to move your audience to reach out and ask ‘how do I work with you?’
Hearten + Hone is a brand strategy and design studio dedicated to supporting wellness brands in attracting high-end clients through holistic brand experiences rooted in value, meaning, and empathy.
Branding has the power to portray the humanity of your business so that potential clients can see and feel the heart you put into your work. Through a range of services from brand strategy, to messaging, to positioning, and identity design development, Hearten + Hone has supported dozens of wellness coaches, practitioners, and CEOs in building deeper relationships with their audience and transforming them into loyal clients for the brand.
If you want to bring high-end clients to your wellness business, here’s your foolproof formula to seeing that kind of result: empathetic messaging, elevated visuals, and a branded experience personalized to who they are.
Let’s dive deeper into how these three factors play out in establishing your health and wellness brand as the first choice for high-end clients:
1. Empathetic and Specific Messaging
Empathetic and specific messaging in your brand means stepping into your client’s shoes and speaking to their feelings, needs, and hopes.
This is in stark contrast to portraying your ideal clients as victims who need you to save them.
What high-end clients are moved by is messaging that captures possibilities, shifts their beliefs, and reflects their values. So by creating messaging that resonates with their most spirited, confident, and boundless version of themselves, they’re more likely to take action.
Through consistently communicating the value you provide your clients from a place of genuine empathy, you position yourself as a leader in the wellness space and as someone your clients can trust to guide them into their most empowered selves.
2. Elevated Branding That Resonates
High-end clients know what’s best for them. They seek out investments that not only make them feel good but truly enhance their entire experience. This means that if you want to magnetically attract high-end clients to your health and wellness business, you need to create a high-end brand that appeals to them and draws those clients to you.
But what exactly does high-end, elevated, and professional branding look like?
High-end and professional branding involves high-quality imagery, thoughtful visual cues, and consistency across all your platforms.
And the reason this is crucial is because this kind of attention to detail in your design elements conveys your level of care for things that most people tend to overlook. That is what high-end clients will pick up on.
3. A Luxurious Client Experience
After crafting an empathetic brand message that resonates and empowers your high-end clients, and translating it into a high-quality design that appeals to their values and expectations, it’s time to roll out the red carpet and walk your clients through a luxurious client experience.
At Hearten + Hone, we don’t define luxury and high-end as cold, pretentious, or unattainable. Our definition of luxury is rooted in radical care, genuine inclusivity, and compassionate empathy that makes your clients feel seen, heard, and cared for.
A luxurious client experience in your wellness business can be delivered in multiple ways:
- Thoughtful brand elements integrated into every aspect of your business to demonstrate your comprehensive level of care
- Consistent verbal and visual communication points that offer clarity about who you are and how you can help them without causing any dissonance or confusion
- A seamless and elevated booking system that makes their entire process of working with you smooth and friction-free, from your website scheduler to your welcome packets, to your client dashboard
- Branded and personalized gifts so your clients feel recognized and prioritized.
This luxurious client experience is what your high-end clients are seeking out. And elevating your entire brand, from messaging to visuals to services, is exactly how you position yourself as the right fit for them.
In building wellness brands, Hearten + Hone ensures that the total brand experience is one that is rooted in client care, understanding client needs, and dedication to providing a high-quality service. The studio’s empathetic approach to branding has won the hearts of its clients in over 11 countries worldwide.
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How much heart, thought, and intention you devote to their total experience is what high-end clients look for in wellness brands. And that’s something you can easily communicate with your branding.
If you are ready to elevate your brand and call in the high-end clients you’re meant to serve, reach out to Hearten + Hone and inquire about their branding services through their website.