Check out the finest tips for selling t-shirts at events, including what to do and what not to do.
Selling Christian t-shirts at conferences and events is a fantastic way to develop your brand and create connections. But if you’re unprepared, you may not be maximizing the benefits of the conferences you go to.
We’ve learnt a lot about what it takes to make conferences and events well worth the money from working with a ton of small and big conferences over the years. Here are our best practices for selling Christian t-shirts at events and conferences because we want you to reach your conference objectives by selling as many t-shirts as you can.
Visit the Correct Events
Select the best events for your business if you’re going to spend money promoting your clothesline there. Make sure the value in return justifies your investment before investing in show costs, booth setup, transportation, lodging, and meals.
Attending neighbourhood events while building your brand and seeing what works is a terrific place to start if you’re just starting out selling Christian T-Shirts and More. Make sure to concentrate on your target market or specialization. Attend local running events, for instance, if you sell running apparel. The objective is to find folks who can relate to your brand and your t-shirts.
Understand the ins and outs
The event planners will provide you with a lot of information when you sign up to be a vendor at the event. Take your time and read it all carefully. Your vendor’s lifeline will be the exhibitor handbook. Information on setup, breakdown, required area, power, carpet, internet, and more will be provided.
We’ve really come across events where flyers were forbidden, which is crazy enough. If you designed, printed, and paid for flyers expressly for that event (as we did) and you didn’t know this beforehand, you would be out a lot of money in addition to the critical time that was lost in the process.
If former suppliers are ready to share their experiences, it can be worthwhile to get in touch with them to find out what worked and what didn’t. Any knowledge you may learn will be beneficial to your company.
Utilize the setup period
Make sure to use all of the setup time available while putting up your exhibit. It’s simple to forget anything, even with a packing list. You’re a packing expert and we need to recruit you right now if you’re not making at least one trip to the shop to pick up miscellaneous items. For everyone else, make sure you plan ahead and purchase everything you’ll need for your booth, particularly those essentials like pencils, business cards, tape, hangers, and of course the t-shirts you’ll be advertising and selling there.
However, if you ever find yourself in a pinch and want your shirts quickly, check out our Lightning Service and have your Jesus Shirts in 2 days! We have your back at all times.
In order to make sure your booth is precisely what you want it to be, it could also be worthwhile to put it up for a dry run. Before attending any events, we design a digital prototype of how we want our booth to function. Not only does it assist us in deciding what to bring, but it also speeds up setup time since we are prepared for the situation.
Ensure that your booth provides value.
Your sales pitch is in your booth! What do you want visitors to your booth to take away with them? In addition to your logo, colours, and message, booth branding also takes into account the experiences of your customers.
Even if the main objective of your booth is to sell t-shirts, you may still make an impression on visitors by offering an engaging or interactive experience. We’ve seen booths that offered haircuts, tattoos made with Sharpies, and even a giant ball pit, and guess whose lines were always long with happy customers?
Experiences in the booth are increasingly needed in order to participate in events as a vendor. Recently, I noticed that they really ask for additional details about your booth experience and what interactive aspect you’ll bring to the event while looking at the vendor criteria for a bigger convention in Chicago. In other words, having booth experience is less of a perk and more of a need. Ensure that you are staying up.
Simple Payment and Excellent Placement
The payment alternatives your consumers have are a crucial topic to address. How do you evaluate people? Is the procedure simple? How much are your shirts compared to those of your rivals?
It’s crucial to remember that in any circumstance when you are trying to sell someone anything, conveying a feeling of urgency might help items move a bit more quickly. Take into account phrases like “Limited Conference Designs!” or “Shirts only available at this event!”
Have a backup plan in case you run out of t-shirts to sell. In order to keep consumers, be ready to accept orders right away. Keep track of every item you bought during the event so you can figure out how much money you earned and how many shirts to buy the next time.
Check out the following pricing advice for additional marketing advice: A Guide to T-Shirt Pricing for Retail
We placed these two together since the location of your booth is another element that may have an impact on your sales. It’s crucial to be close to a lot of pedestrian traffic. It’s not always possible to choose your booth placement, particularly if you’re new, but if you have the choice to be close to doors, pathways, or even to other big, appealing booths, take it.
Establish Relationships
Yes, spend money on your exhibit space, but also be sure you budget time for the conference. Relationship-building opportunities include happy hours, welcoming parties, and after-parties. People are prepared to make friends and have dropped their guard. Invest time in forging genuine connections with others when attending conferences.
Although it may not result in sales right away, some of your largest supporters and friends will serve as your finest advocates, so be sincere.
Step one in setting up your booth for success is being completely prepared by researching events, being aware of your choices as an exhibitor, and establishing an interesting location. T-shirts will be flying off the racks and your audience will be eager to visit your location.