MENTORS
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple
No Result
View All Result
  • Login
  • Register
MENTORS
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple
No Result
View All Result
MENTORS
No Result
View All Result

Social Proof Expert Jay Jay Shares Details About Obtaining His Incredible Online Following

At 32-years-old, Jay Jay has “made it,”---and his social media stats are his proof.

Marcy Bialeschki by Marcy Bialeschki
May 17, 2021
in Featured
Social Proof Expert Jay Jay Shares Details About Obtaining His Incredible Online Following
Share on FacebookShare on TwitterShare on LinkedIn

When a worldwide pandemic prevents you from doing what you’re best at, you swerve around the problem and discover an alternate route. This is what happened to Jay Jay, an Australian-born branding expert who also happens to be a YouTube and Instagram sensation.

At 32-years-old, Jay Jay has “made it,”—and his social media stats are his proof. In the past year, Jay Jay moved his Instagram following from 5,000 to 1M followers. But that’s not all. His YouTube channel has over 57M views.

With 15 years of public speaking experience and audiences in over 30 countries, Jay Jay was well on his way to the top in the branding expert arena. But his vast social media numbers came after the pandemic began when Jay Jay was forced to completely shift his mode of delivery from seminars on stage to social media platforms.

It’s safe to say, Jay Jay has harnessed some of the most powerful strategies for acquiring social proof by taking his expertise online and moving his audience from an auditorium to limitless exposure. So, what are some of Jay Jay’s expert practices? Let’s take a look.

Let’s talk about verification

It’s a fundamental truth—people want what other people want. It’s this societal norm that puts certain people, products, and services in demand. Verification on social media is visual proof of popularity and makes more people join your following.

Jay Jay says five years ago, no one cared as much about getting the blue tick. But in the past few years, with the emergence of more influencers, having that little blue checkmark has become vital for social proof. According to Jay Jay, that quick, visual confirmation is now essential because society has made it that way. “The thing about verification is that little blue tick now means that person is important and everything they say must be true,” says Jay Jay.

“Today, verification is everything,” adds Jay Jay. This statement might sound like an obvious fact; however, Jay Jay’s own situation confirms the immense power of the little blue checkmark.

In 2015, Jay Jay was chosen to be the frontline host in a huge kickoff promotion of Tesla’s Idra. As a branding expert, Jay Jay says he was thrilled and honored. But when he asked why they chose him, it wasn’t his knowledge they were seeking. The answer was simple; he had a lot of social media followers. Jay Jay had the blue checkmark—and that fact made all the difference.

You have to constantly self-promote and leverage

Even though Jay Jay’s current success seems to have blown up in a relatively short amount of time, getting to this place was certainly not easy. He’s spent half his life building his authority and reaching the space where he now resides. Jay Jay explains that his success is not by accident. His following is there because he’s always self-promoting.

When life gives you lemons—or a pandemic—you make lemonade. For Jay Jay, the pandemic conditions could have been the end. Yet, he took his limitations and leveraged his craft to a whole new existence. “In business, people are always trying to get to the next level. This space we are in right now, it’s changing. People should take advantage of it,” says Jay Jay.

At least in his case, a change of pace was advantageous and profitable. “From 5000 Instagram followers in March 2020 to 1M in April 2021— it’s a different conversation,” explains Jay Jay. By seeing the pandemic as an asset, Jay Jay could use it to leverage his exposure to whole new heights.

Locking in testimonials

According to Jay Jay, not all testimonials are created equal. He explains, “Video is the most powerful testimonial of how good you are.” And Jay Jay says your approach when trying to secure a testimonial is crucial. He recommends avoiding the “hey, would you mind” approach. First of all, this tactic leaves too much room for other things to get in the way. And because you don’t make the testimonial a priority, they won’t either.

Jay Jay suggests asking face to face. “Go see them and use your phone to record,” states Jay Jay. Showing up in person lets your advocate know their support is valued. Plus, it’s a lot harder to say no when the person is directly in front of you.

Wrapping it up

Determined people who have a vast amount of knowledge use that gift to become successful. In Jay Jay’s case, he’s a branding expert who teaches people how to build their brands into ultra-successful businesses. And now, with the added opportunity the pandemic created, he is also a social proof expert who works to teach others his trade secrets.

Marcy Bialeschki

Marcy Bialeschki

Marcy has 33 years of experience in the education field, with 19 of those years teaching college and high school writing. She currently works as a professional school counselor at an inner-city alternative school in central Illinois. She is also a professional writer working for Otter Public Relations and doing freelance work for various online publications.

Related Posts

edit post
Nadiem
Featured

Diverse Roots, Global Beats: Nadiem Musleh’s Fusion of Cultures in Music and Entrepreneurship

Nadiem Musleh's story shows how music crosses borders and inspires generations to celebrate their own unique stories.

by David Daxsen
September 2, 2023
263
edit post
Kristii
Featured

“Kristii: A Musical Phenomenon from Vienna, Austria, Shaping the Global Music Landscape”

Kristii is a brilliant young singer/songwriter and actor from Vienna, Austria, who is building a name for herself in...

by David Daxsen
August 17, 2023
252
edit post
UX design
Featured

Tina N. Gada, Coach and Mentor, is Empowering Excellence by Unveiling the Human Touch in UX Design and Beyond

Tina's journey spans over 5 years of immersive experience in UX design, enriched by her M.A. in Human-Computer Interaction.

by Mentors Collective Staff
August 15, 2023
259
edit post
MTO
Featured

Empowering Beyond News: MTO News’ Visionary Journey to Community Inspiration

While MTO News may reach over 40 million users a month, it is the deeper connection with its readers...

by Mentors Collective Staff
August 3, 2023
260
Next Post
edit post
How to Sell Your Business with Sal Acosta

How to Sell Your Business with Sal Acosta

Popular posts

  • Unveiling Kirsten Pickworth: Where Value Meets Marketing Magic
  • Unlocking the Power of PR: Annie Scranton and Pace Public Relations
  • A Radical Shift in Inspired Action: Meet Conscious Business!
  • Easy Mode: Why Video Game Adaptations Have Never Made More Sense
  • HeyBambu – Making an Environmental Difference, One Flush at a Time

Popular Tags

American Benefits brand Business business tips career coach covid-19 digital marketing economy employee Entrepreneur entrepreneurship featured finance Health inflation influencer investment Investor job leadership marketing Medical School mentor mentorship money News pandemic personal development plan recession Residency retirement small business social media sponsored startup strategy success tax technology tips work workplace
ADVERTISEMENT
  • About
  • Free Mentorship
  • Show Your Support
  • Become a Contributor
  • Apply As Guest
  • Listen on Apple
  • Listen on Spotify
Mentors Collective Success Magazine

Owned by Otter Love LLC

No Result
View All Result
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple

Owned by Otter Love LLC

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Go to mobile version