MENTORS
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple
No Result
View All Result
  • Login
  • Register
MENTORS
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple
No Result
View All Result
MENTORS
No Result
View All Result

Meet Australian Skincare Expert: Catherine Wilson from Essential Derma

Lewis Schenk by Lewis Schenk
January 31, 2022
in News
Meet Australian Skincare Expert: Catherine Wilson from Essential Derma
Share on FacebookShare on TwitterShare on LinkedIn

Catherine Wilson. Co-Founder and Resident Skin Expert at Essentialderma.com, an Australian-based derma roller and micro-needling skincare company from Hawthorn East in Victoria.

Essential Derma was founded in 2018 and has helped tens of thousands of Australians to improve skin conditions such as premature aging & wrinkles, acne scarring, stretch marks, poor hair growth, and pigmentation issues.

What makes Essential Derma different is its specialised approach to customer service and 1 on 1 unlimited support to ensure people are consistently improving their skin.

For more information on derma rolling. Visit their website here.

Here we sit down with Catherine, to know a bit more about her journey as a skincare expert.

Q. What inspired you to become an entrepreneur?

Catherine: Entrepreneurship didn’t come naturally to me, I’ve always been the type of person to work a “normal” job but one day I just said to myself – Let’s Go For It!

I actually attempted a few different businesses before Essential Derma which had mixed results. I put this down to having zero experience and just figuring it out as I went along. This is a slow method, but you learn ALOT so I don’t count this as wasted time.

In 2018 I decided to start a business I’m actually passionate about (skincare) and that I’ve been involved with for 10+ years. With the help of a good friend of mine Jake Duncan, we launched Essential Derma.

Q. How did you get started?

Catherine: Jake and I knew we wanted to do something skincare related and we had both been personally experimenting with skincare devices such as derma rollers for many years.

We knew launching a business in a very high competition industry such as skincare would be way above our budget and experience level, so we decided to focus on what we had grown to love over the years and that’s micro-needling.

Looking around the market we noticed that people were offering micro-needling as a service or selling derma rollers to people to use at home, but they weren’t helping people with the core issue of fixing their skin. They would sell the product and then forget about the customer altogether.

Our goal was to ensure that not only did we sell high-quality products, but we also consistently follow up with the customer and make adjustments to their routines so their skin constantly improves.

Q. What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?

Catherine: The biggest startup challenge was to do with capital and trying to start off as lean as possible while we started the business. We knew from past experience that we didn’t want to drop a lot of money testing the market. So we decided to test the market by selling a similar product that already existed.

Once we validated the market we went all-in and developed our own products under our brand.

Q. What is the Most Memorable Thing You’ve Done Since you Started your Business?

Catherine: Our memorable moments to do with this business are very personal ones. We’ve had a lot of customers reach out to us and tell us how happy they are and how our products have changed their lives.

We’ve even gone as far as creating a notice board at the office that shows these memorable moments for our staff to check out.

Sometimes people forget that the main purpose of business is to solve a problem. If you focus on solving problems then the business will usually be successful.

Q. What is one book you recommend, and why?

Catherine: The Millionaire Fastlane by MJ DeMarco

Q. What are your top 3 favourite online apps, tools, or resources and what do you love about them?

  • Grammarly – For consistent spell checking and talking ‘on brand’.
  • Zapier – This does wonders for automating tasks easily
  • Klaviyo – We’ve tried a number of email marketing software and Klaviyo is by far the easiest to use for eCommerce brands.
View this post on Instagram

A post shared by Essential Derma (@essentialderma)

Q. In terms of legacy, what is the mark you’d like to leave on the world?

Catherine: I don’t care too much about leaving a legacy on the world. What I actually care about are the individuals I help with their skin. I find that my motivation to work hard is far higher when customers give feedback about how our products have changed their lives.

Q. In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?

Catherine: Don’t tell people about your business until it’s off the ground. Most people will hit you with constant negativity like “It’s already been done”. This will suck your energy and make you second guess your choices.

To keep up to date with Catherine and her journey, connect with her on Facebook and Instagram.

Lewis Schenk

Lewis Schenk

Lewis Schenk is an Australian based Entrepreneur, Writer & PR Consultant. His work has been recognized by Addicted2Success, International Business Times and Thrive Global. Lewis is passionate about sharing empowering stories from people around the world, particularly those in entrepreneurship & business. He has been privileged to work with over 350 business owners, brands and entrepreneurs in 2020 alone, helping them grow their brand and strengthen their online presence.

Related Posts

edit post
Leslie
Featured

Leslie Chen: Healing America’s Obesity Crisis with Asian Secrets

Leslie's approach involves rewriting how a person psychologically, emotionally, and physically experiences eating and weight loss.

by Lewis Schenk
March 21, 2023
258
edit post
weight loss
Featured

Sarah Pelc Graca, founder of Strong with Sarah weight loss coaching

Sarah Pelc Graca founded Strong with Sarah Weight Loss Coaching, a company that helps men and women lose weight.

by Lewis Schenk
March 21, 2023
251
edit post
net worth
Featured

Valuing music from my perspective as a passionate enthusiast and its impact on my net worth

As David Daxsen, I am often asked about my net worth, is actually one of the most searched phrases...

by David Daxsen
March 21, 2023
252
edit post
Lisa
Featured

Exclusive with Lisa Grum, Founder of Lisa Grum Coaching

Lisa Grum is the founder of Lisa Grum Coaching, a Vienna, Austria-based company that provides Mindset & Business Coaching

by Lewis Schenk
March 21, 2023
250
Next Post
edit post
Meet the Founder of Melissa Carvalho Coaching, Melissa Carvalho

Meet the Founder of Melissa Carvalho Coaching, Melissa Carvalho

Popular posts

  • Music Listeners Respect Carter Davis ‘NORD’ and His Writing Skills
  • From Broadway to the West End Ticket Sales Are Changing
  • Create Your Glow: Women empowerment and transformation journey
  • 21-year-old Oliver Brocato turned Tabs Sex Chocolate into a $5M brand
  • Bianca Negron – How to Unlock the Power of Your Brand

Popular Tags

American Benefits brand Business business tips career coach covid-19 digital marketing economy employee Entrepreneur entrepreneurship featured finance Health inflation influencer investment Investor job leadership marketing Medical School mentor mentorship money News pandemic personal development plan recession Residency retirement small business social media sponsored startup strategy success tax technology tips work workplace
ADVERTISEMENT
  • About
  • Free Mentorship
  • Show Your Support
  • Become a Contributor
  • Apply As Guest
  • Listen on Apple
  • Listen on Spotify
Mentors Collective Success Magazine

Owned by Otter Love LLC

No Result
View All Result
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple

Owned by Otter Love LLC

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Go to mobile version