Phil Better is the co-founder of The Podcast Launch Agency, which was created to help industry experts expand their network and net worth by utilizing the power of podcasting.
Having taken the lessons over his decade of podcasting, Phil has mastered the 80/20 principle for podcasters so they can focus on growing their podcast instead of working in their podcast.
For more details, visit their website here.
Here we sit down with Phil, to know a bit more about his journey as an entrepreneur.
Q: Tell us a little more about your journey as an entrepreneur – how did you get started? What inspired you?
Phil: My journey of entrepreneurship started in 2020. Dealing with burnout from the corporate world, I did a deep dive into the world of digital entrepreneurship, trying to launch everything from a print-of-demand company to affiliate marketing. Nothing seemed to connect and take off like the success I was seeing in the YouTube videos I was watching.
That’s when I decided to go to the source and ask Entrepreneurs who were already successful. In the fall of 2020, I launched Invest In Yourself: The Digital Entrepreneur Podcast to learn from successful entrepreneurs.
In the spring of 2021, I signed my first client, Lloyd Ross, and have been able to generate a million plus dollars for his business, win an independent podcast award for best business/marketing podcast for 2022, and increase his followers by 7% every month for his podcast.
Then, with the help of my business partner Chris Cownden, we launched The Podcast Agency to help industry experts with podcasting.
Q: What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
Phil: Music playlists are my go-to. Without them, I would have a hard time focusing on the tasks I need to complete.
Having worked in a cubical for nearly two decades of my adult life, I needed to block out the office chatter. Now that I can work anywhere and anytime without music, I am easily distracted by everything around me.
Q: How do you stay organized with such a busy schedule? What are some time management strategies, SOPS (standard operating procedures), hires or hacks that have helped you dramatically in business
Phil: Automation is one of the strategies I use to keep my life organized. I host and produce four podcasts just for myself, and without automations for guest scheduling, show note creation, and simple promotional material, I would be bogged down with more work than one person can handle.
This lesson was one of the firsts I learned from interviewing other entrepreneurs: You need to work on your business and less in your business. So, with podcasting, I needed a way to take care of mundane tasks that kept me running in place without moving toward my goals.
Now that I have automation, I can focus on bringing clients into the agency and helping them with their podcasts.
Q: What is the most memorable thing you’ve done since you started your business?
Phil: Well, that’s a fascinating question, as I would first change all governments to a Socialist government with a capitalist marketplace.
The second thing I would change would be to focus on advancing green energy projects to help sustain our planet.
The final thing I would want to change is a global collaboration towards Space exploration.
Q: If you were to write a book about yourself, what would you name it?
Phil: Funny enough, I was asked this on a podcast when I first started my journey, and the title I came up with was “From Burn Out to Boss: the Phil Better Story”
Q: What motivates you?
Phil: The motivation that keeps me going is my goal of owning a small, self-sufficient farm where I can spend time with my family.
Q: What is one of the best or most worthwhile investments you’ve ever made
Phil: The investment into expanding my knowledge through books, podcasts, and interviewing entrepreneurs.
Q: What key activities would you recommend entrepreneurs to invest their time in?
Phil: Education. You need to keep learning about different aspects of your business and life.
Q: What is your ‘one-sentence’ piece of advice you’d like to give to someone who wants to become an entrepreneur, coach, or business owner?
Phil: Learn about the 80/20 principle, then apply the principle to your life to get the success you want out of life.
To keep up to date with Phil and his journey, connect with him on LinkedIn, and Instagram.