LOS ANGELES — Metaverses, NFTs, virtual reality. The new world of virtual life is taking shape and it is changing the way people live, work and do business. LookinLA, an award-winning growth agency, launched a new platform called LookinMETA to bring its expertise in digital marketing to the virtual world. The firm announced its new services in a press release Monday.
“We are at the forefront of metaverse marketing,” said Payani. “Our clients are now able to expand their businesses and operations into the virtual world to amplify their growth and authority.”
To break down the concept, there are multiple metaverses—virtual worlds that mirror our own—including Decentraland, Sandbox, Somnium, and Metaverser.
In each of these metaverses, users create an avatar—a digital representation of themselves—and they can buy and sell virtual real estate. One can build a home, a business, an office.
The opportunities for individuals and businesses alike are endless. For example, one can have a virtual office where people can attend meetings from their homes.
“LookinMETA’s expertise will help clients buy and sell virtual lands and real estate across the metaverses,” said Payani. “We design, list, and sell business NFTs and develop a virtual marketing strategy.”
LookinMETA is providing services to bridge the virtual and physical universes including augmented reality. Augmented reality is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology.
Real sporting events and concerts are even held in metaverses. Companies can advertise in metaverses too. For example, companies can advertise on billboards users see while they’re at events or playing games. Companies can open up a virtual building for consumers to learn about their products and services.
LookinLA is a Los Angeles-based team of award-winning digital marketing experts that create comprehensive, customer-centric strategies to turn great businesses into industry authorities. The firm’s Elotive framework offers strategy and planning for companies looking to transform their marketing and align sales and execution for a wide range of clients across industries.