MENTORS
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple
No Result
View All Result
  • Login
  • Register
MENTORS
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple
No Result
View All Result
MENTORS
No Result
View All Result

Lithuanian Design Agency Gave New Life to Christmas Drink Kissel

Mentors Collective Staff by Mentors Collective Staff
December 21, 2021
in Business
Lithuanian Design Agency Gave New Life to Christmas Drink Kissel
Share on FacebookShare on TwitterShare on LinkedIn

Lithuanian design agency FOLK gave a holiday makeover to a beloved Christmas drink—kissel. The agency ditched the traditional powder mix and created a brand new product “Slippery Business” in tin packaging, specifically designed for a revamped drink formula.

December 21, 2021. FOLK, one of the most recognized design agencies in the Baltic region, reintroduced the nation’s Christmas favorite, a cranberry kissel, in unique packaging. Generally sold as a powder mix, the newly-formulated product, called “Slippery Business,” is packaged in a tin casing to shake and liven up the traditional festive table.

A Lithuanian beloved kissel is a non-alcoholic drink where cranberries, the star of the flavor palette, shine through a slightly gooey and slippery texture. It is served almost exclusively on Christmas and is usually the one drink no Lithuanian family forgoes.

However, the design agency felt the conventional drink packaging lacked some festive charm and should be given the justice it deserves in a specially-made tin casing. The product name, design, and font were inspired by the drink’s unique texture, while the colors represent the acidity of cranberries. The new drink formula also has less sugar, is vegan and gluten-free to suit everyone’s dietary requirements.

The freshly repackaged kissel was a Christmas gift to FOLK’s clients, friends, and partners. According to Ignas Kozlovas, creative director at FOLK, business gifts present a great opportunity to showcase ingenuity and challenge oneself in non-conventional tasks. Therefore each year FOLK, which has a passion for Lithuanian folklore, aims to surprise their clients with knock-your-socks-off gifts.

“Traditions have a tendency to change over time, even during the biggest holidays of the year. Several past years have shown us that you can join everyone for a festive dinner through a smart device, or order international dishes instead of traditional ones,” said Kozlovas. “Not many things stay the same in these changing times, but kissel remains a national treasure every single Christmas. However, the drink is too good to be enjoyed only once a year, and we believe the new tin packaging might give it a chance to make an after-holiday come-back.”

“Slippery Business” also allowed the agency to experience the manufacturing process hands-on. The agency was involved in formulating the modern yet well-known flavor and adapting tin casing to the drink’s unique texture—the tin, filled with non-fizzy drink, is softer than usual, therefore allowing to feel the kissel’s texture without even tasting it.

“We created the product having in mind that Christmas itself is a slippery business with unexpected topics at festive dinners or unusual office parties. The entire process—from design to manufacturing—allowed us to also understand the challenges that our clients face every day and be better prepared to tackle the new unique tasks next year,” added Kozlovas.

A couple of years ago FOLK also presented an alternative Christmas gift set “Corporate Folk Kit” where cliche corporate phrases, like “Ball is in your court,” were turned into objects. The agency also designed a new typeface to mark the centenary of Lithuania’s independence in 2018.

About FOLK

FOLK is a Lithuanian brand creation and design agency with a main focus on consumer needs. The agency provides brand strategy, packaging, and logo design services, and collaborates with their clients to best serve the consumers and produce unique, Lithuanian folklore-inspired designs.  More information at Folk.me

Tags: agencyChristmas drinkfavoriteFOLKKisselLithuanina design agencySlippery business
Mentors Collective Staff

Mentors Collective Staff

Mentors Collective is a premier news source for business, entrepreneurship, finance, and cryptocurrency. Follow us on social media for daily news and updates.

Related Posts

edit post
Social Media Analytics
Marketing

Benefits of Social Media Analytics for Small Businesses

Social media analytics is an important tool for businesses and organizations of all sizes. What are the benefits and...

by Auria Moore
March 28, 2023
250
edit post
Go-Getter
Business

Shinjini Das on How to Become a Go-Getter in 2023

The Das Media Group creates motivational and action-orientated digital media content to empower go-getters to achieve their goals.

by Lewis Schenk
March 28, 2023
249
edit post
Branding
Business

Leverage Branding and Design To Spotlight A Company’s Core Values

DBC (The Design and Branding Company), an equity-focused creative agency, we’re often asked to work with the world’s largest...

by Mentors Collective Staff
March 28, 2023
254
edit post
Vulnerability
Business

Accessing The Power of Vulnerability in Business Leadership

Vulnerability isn’t something to be afraid of unless you allow it to remain dormant, like background noise that you...

by Mentors Collective Staff
March 28, 2023
257
Next Post
edit post
GlobalData cuts Germany’s real GDP growth forecast for 2022

GlobalData cuts Germany’s real GDP growth forecast for 2022

Popular posts

  • The importance of discipline and focus according to Barry Johnston
  • Unravel The Science Behind Pyramid of Peace With Sri & Kira
  • Denim To The Stars, Rethreading Rock N’ Roll Fashion Brand Launches Nashville Showroom
  • The Recession is Not Coming. It’s Here.
  • Annual Report Reveals 2023’s Biggest Tax Procrastinators in America

Popular Tags

American Benefits brand Business business tips career coach covid-19 digital marketing economy employee Entrepreneur entrepreneurship featured finance Health inflation influencer investment Investor job leadership marketing Medical School mentor mentorship money News pandemic personal development plan recession Residency retirement small business social media sponsored startup strategy success tax technology tips work workplace
ADVERTISEMENT
  • About
  • Free Mentorship
  • Show Your Support
  • Become a Contributor
  • Apply As Guest
  • Listen on Apple
  • Listen on Spotify
Mentors Collective Success Magazine

Owned by Otter Love LLC

No Result
View All Result
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple

Owned by Otter Love LLC

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Go to mobile version