For all businesses, big or small alike, figuring out your place on the global algorithm can be a very daunting task. No matter your field or industry, your place of work is no doubt abuzz on a daily basis with conversations around “content creation”, “social media auditing”, “algorithms”, “media marketing strategy”, “branding”, “authenticity”, “lead generation”, “search engine optimisation” (or SEO), “calls to action”, and “posting schedules”… Need we go on?
In fact, merely attempting to keep up with “trends” is already a task on it’s own. Then, there is just so much other planning that goes into making sure that your content accurately represents your brand image (#hashtagging, for instance, can be more complex than it seems).
Attempting to DIY your social media strategy can be a lot to deal with, especially for business owners who already have their hands full. So what do you do? Well, you could appoint someone to take over your social media responsibilities for you. But it is still not an easy task, as your social media requirements can change constantly. Most business owners prefer to have some control over their brand’s messaging to their consumers.
However you choose to proceed, your social media representative needs to ensure that your brand stays up to date (on their tippy-toes, so to speak), gliding through trends, and effortlessly surfing the algorithm. To this end, we highly recommend the program known as “Content Circle” by Boho Social.
Originally founded by social media marketing guru, Maddison Danforth, Boho Social presents this incredible program for those that want to intricately and effortlessly understand and manage their own social media content strategies. Danforth brings to the table her Bachelor’s Degree in communications, during which she majored in Creative Services. A genius in the digital and design realms, with over a decade of communications and marketing experience to back her up, she is herself, most importantly, a problem-solver, and has helped countless companies identify and navigate their hurdles when it comes to branding and social media strategy.
In the name, the “Boho” originates from Danforth’s creative, open-minded and flexible approach to finding Social Media Marketing solutions. She strongly believes in a hands-on approach, meaning that just as every brand and business is unique, so every social media strategy should be tailor-made to match, not employing a “one-size-fits-all” approach.
It is Maddison’s passion to help people achieve their social media marketing goals by guiding them into an understanding of the methods and tools they need to navigate the various platforms and make them work FOR you and your brand. Maddison has years of experience in managing social media accounts, hosting social media workshops, and working with local businesses to curate their media strategies, which is how the Content Circle was born.
Danforth aims to work together with members of the Circle community to understand and set specific goals for their Instagram and social media, including:
- Your content planned out month by month, driven by a strategic marketing plan.
- A proven strategy for organic growth and visibility.
- A clear and impactful tone of voice that says why your business is unique and how your offerings are valuable.
- Established content pillars, giving you parameters to work within and a proven methodology for generating exciting content.
- Writing prompts, encouragement, and editorial feedback.
- An exclusive Facebook group only for Content Circle members, where you can ask questions and share ideas.
- Opportunity to meet other business owners and grow an organic network.
The Circle community meets virtually on the 2nd Monday of every month at 10.30 AM AWST for a 2 hr content planning session. Members also have 24/7 access to the members-only Facebook group, a liive monthly Q&A with Maddison, writing prompts, encouragement, and editorial feedback, regular updates about new trends and features, and the opportunity to connect with an amazing community of business owners.
The Boho Social’s Content Circle promises to not only grant businesses the skills needed for their own branding strategies, but also helps them to find their brand’s “voice” for engaging and connecting with their target audience. After all, the entire concept of social media is based on cooperation, accountability and communication.