Amy J. Keely, MBA, M.Ed., Ph.D. ABD is an award-winning marketing and organizational efficiency expert and inter-disciplinarian that blends business, marketing, generational workforce management and human resources, education, fashion, and philosophy.
Because the educational and business system is broken, it’s failing small business owners, so Professor Keely provides insider information to small businesses she learned working for rarefied Fortune 500 companies.
Amy can comment on the following hot topics:
Generational Workforce Management & the Vanishing Workforce: Corporations are struggling to hire workers, and retain and motivate workers. They have lost control of their workers because of generational issues within their workforce. What’s the solution?
Detrimental changes in the process of education. Businesses have depended on academics to understand their workforce needs. Instead, colleges and universities have become capitalized on keeping students happy over the needs of college professors with real knowledge. Employers are not getting fully educated recruits, students feel like they learned nothing in school, and are struggling with high expectations in the workplace.
Small Business Failures: According to the SBA, there are 33 million small businesses (70% are one owner) and 99.9% of the businesses in the US are small businesses. Of those 33 million small businesses, 31% will fail in 2 years; 50% will fail in 5 years and 65.5% will fail in 10 years. Amy shares 9 key changes to change from failure to success.
Why you Shouldn’t be Afraid to Fail(Opens in a new browser tab)
Broken Mental Health System: As an organizational efficiency expert, broken people are trying to help broken people. Healthcare professionals are desensitized and not using behavioral techniques to keep patients calm.
Amy says, “Hypocrisy reigns supreme on both sides of the generational spectrum. Boomers and GenXers brutalize their younger generation counterparts for making mistakes and being overly emotional in life and business – yet overlook these same shortcomings in their own children. Although Millennials and Zoomers are the most technologically advanced generation, they often fail to use discernment and technology to self-educate. Instead, they tend to cast blame upon the older generations for the disintegrating educational system which they feel is the reason for their failures. So, which generation is correct? Actually, they all are. The poorly managed 4-generational workforce created by Corporations is the largest contributor to the Vanishing Workforce/Great American Walkout.”