If the last year has taught us anything, it’s that artistic content creators possess boundless potential. Whether it’s a 14-year-old TikTok creator, a millennial YouTuber, or a seasoned performer, this era of social media paired with intergenerational creatives is revolutionizing the way brands strategize, plan, and execute campaigns.
Creative agency Greater Heights Creative is one of the innovative up-and-comers championing creativity at every level, from its team members right down to their SEO advertisements. “We believe artistry fuels user engagement and brand affinity which impacts your bottom line. No client is the same, no approach is the same,” they say. The one-stop-shop creative studio offers numerous services for brands, products and people all under one roof. This includes: brand strategy, creative content, graphic design, marketing strategy, artistic direction, digital advertisement, and more. “Through our team of creators and strategists, Greater Heights creates end-to-end content and experiences to enhance your brand at any touch point while driving business results,” they add.
The Las Vegas based agency boasts a versatile team of seasoned and experienced creatives, including alumni from Disney Imagineering, HP and Cirque du Soleil, including Greater Heights President and CEO Gianni Howell, who himself was in the world-renowned circus entertainment company. The team were artists first, and have grown into industry leaders through years of experience, starting from the bottom and working their way up. This includes strategists, marketers, performers and directors. With many of the creatives stemming from professional dance companies and Broadway, they have an invaluable insight into an industry that is notoriously impenetrable. Not only do they have the advantage of having worked (or still working) in the industry, they also have a valuable network of professionals, and an artistic eye that is unmatched by generic marketing agencies. If brands want creativity, why not go directly to the creators and performers themselves?
Their strategy follows a simple step-by-step approach that starts with the client’s vision, which is then brainstormed among the Greater Heights team, finding tailored collaborators and executing modular services. They promise that no job is too large or too small, and that every client will get the same quality results.
Former campaigns demonstrate true versatility, ranging from video dance concepts for Stonewall Day, which involved everything from facilitating locations to editing the video, to affordable cinematic wedding videos. Other projects have included stylish food photography, editing dance showreels to promotional product videos characterized by impactful visual storytelling.
Their passion for creativity and artistry at every level runs deep. Two Greater Heights team members were the creative directors of the collaboration between Nevada Ballet Theatre and Cirque du Soleil for the 12th annual “A Choreographer’s Showcase”, which raised over $90,000 to help put kids in after school dance programs. Along with this, the agency has supported the One Drop Foundation for the past three years, a charity that provides access to safe water.
The company is reinventing what it means to be an expert, starting the creative process with the people on the ground who live and breathe art. They only ask that you let them show you where you can go.
Find out more about Greater Heights Creative here.