Sterling grew his followers from 0 to 40,000 followers in less than 12 months and now he helps others gain traction through LinkedIn because he loves the platform! He is an entrepreneur who tries new ideas 24/7 and they pay off.
Sterling had been working online for the past 18 months and tried every business imaginable. He grew a blog to 50,000 plus visitors, built countless websites, and started many e-commerce brands. Currently, he’s focused on growing his LinkedIn account and sharing his secrets with others.
Send him a DM for any questions about LinkedIn or business. He’d love to have a productive conversation with you!
For more details, visit his website here.
We recently sat down with Sterling, to learn more about his journey as an entrepreneur. Here’s what we learned!
Q. Tell us a little more about your journey as an entrepreneur – how did you get started? What inspired you?
Sterling: I started entrepreneurship about 12 months ago! After I got out of school, I actually got a job and entrepreneurship became kind of a side hustle. I started by creating dropshipping stores, blogs, Android apps, and websites. All that led me to create my personal brand. I know how to write and sell things online, and how to market things, but I’m still learning more and more.
Those 12 months were all about trial and error and it led to what I have now, which is just my personal brand. I’ve grown my LinkedIn account and it has become another stream of income that makes me thousands of dollars. I never liked the idea of working nine to five for the rest of my life, so I want to get a business off the ground to get out of that lifestyle; that inspires me.
Q. What are your long-term goals in business? Paint a vision for the future
Sterling: Right now, I’m growing my email list through LinkedIn, so my personal brand is in its early stages. A long-term goal would be reaching 50,000 email subscribers and then 100,000 and so on. I’d also like to reach a 30 to 60% engagement rate with each email once a week.
I would also like to create a digital course on how to grow your personal brand with LinkedIn, and that would be sold on my website and marketed via emails without being too salesy. My vision is to build many different sub-businesses under my personal brand and market them all through my email list.
Q. What motivates you?
Sterling: Seeing other successful people and what they’re doing motivates me a lot because it gets me thinking I could be like them if I really grind it out. Knowing that that’s where I could motivate me to work today. Also, progress really motivates me. If I would’ve gotten nowhere with LinkedIn during the past year, I probably would have given up. But for me, if I see a little bit of progress, I’m way more motivated to just keep working.
Q. What business-related book has inspired you the most, or, what is your favourite book?
Sterling: I personally don’t read that much, which is bad for an entrepreneur, but my favourite book at the moment would be The Entrepreneur Roller Coaster, and I’m not even sure who the author is. I also like Rich Dad, Poor Dad, and other books like that, but The Entrepreneur Roller Coaster explains the ups and downs of the entrepreneurial journey and I just really love that kind of information. If you have that in your head as an entrepreneur, then you won’t get discouraged when you’re making as much as you’d like.
Now, I do watch a lot of YouTube and I like creators such as Emaan Gachi, Hamza, and Eemaan Gangaji. They all have good content and they have the kind of life I want. I use YouTube to learn something new instead of just as a form of entertainment. I’d like to think that replaces my lack of reading but I know that’s not exactly true.
Q. What strategies do you use to optimize your performance or mindset?
Sterling: I don’t do much in terms of strategies to optimize performance, but I do make a conscious effort to get rid of anything that does not contribute to my goals. For example, I tried to grow accounts on Instagram, YouTube, Twitter, and LinkedIn under my name, but I realized that I just wanted and needed a Twitter and LinkedIn account. That’s ut!
When it comes to mindset, I just keep right on going. I have such a great motivation to get out of my job that I just keep doing the next thing. I’ve tried many business ideas in the past year that turned out to be not exactly what I want, but right now I’m pretty confident in what I am doing because I’m focused on growing my email list and my next step is to write a complete digital guide to LinkedIn and sell it. After that, I will create a digital course. I just kind of do everything I can to create the next step.
Q. If you were to write a book about yourself, what would you name it?
Sterling: Probably just something like “You Can Do”, pretty simple because anyone can do anything.
Q. What is one of the best or most worthwhile investments you’ve ever made?
Sterling: One of the most worthwhile investments I’ve ever made would be working with a LinkedIn coach. It was a lot of money for me to spend at the time, but I learned a lot of valuable stuff. My advice to people out there is to invest in a good coach. If there’s a coach in your niche investment, go for it. They know much more than what you can find on the internet.
Q. Where do you see the future in your niche/industry 3-5 years from now?
Sterling: So, my niche is social media growth and Linked growth. Three to five years from now, I see more and more entrepreneurs and business owners joining LinkedIn. When they need help growing there, I’ll be there. I think social media will explode in the next five years with the Metaverse and everything, but I still think LinkedIn is gonna be very popular among entrepreneurs.
Q. What is your ‘one-sentence’ piece of advice you’d like to give to someone who wants to become an entrepreneur, coach, or business owner?
Sterling: I’d probably say, just make sure you get started because that’s the hardest part. Also, start small, start with something you can actually manage and do yourself.
To keep up to date with Sterling and his journey, connect with him on his LinkedIn.