Evan Price, the visionary CEO of Artist Collective, is reshaping the music industry by turning artists into “artistpreneurs.” His mission? To liberate artists from their day jobs and rekindle their passion for music. From starting his first promotion company at 14 to managing diverse music talents in Chicago, Evan’s journey through the music industry is remarkable. His realization that many creatives lack the ‘business’ aspect in their endeavors led him to work directly with musicians and creatives, helping them build profitable businesses around their passions.
Price’s approach is not just about business; it’s about a lifestyle change. He helps his clients, including music teachers, songwriting coaches, and producers, to generate revenue that enables them to quit their 9-5 jobs, buy dream homes, and enjoy financial freedom. “The thing is, those ‘done-for-you’ services… often come with a hefty price tag… For most of the creative folks I chat with, taking out a $25,000 loan to hire a fancy firm for marketing and sales feels like a stretch,” Evan explains, highlighting the practicality of his methods over traditional marketing firms.
His unique 12-week/3-step program is designed not just to build a brand but to empower the artists. Evan believes in the importance of creative engagement, insisting that artists should be involved in every step of the process. “They’re the CEO, the marketer, the designer, the copywriter, the janitor, and the sales rep – they wear all the hats,” he says. This hands-on approach ensures that artists are not just passive observers in their career growth but active participants.
Evan’s program is particularly beneficial for music educators, helping them transform their knowledge into a profitable business. He assists them in creating compelling offers and teaches them to sell benefits over features. The program includes strategies for effective social media use, sales training tailored to the creative industry, and marketing strategies that generate consistent leads. This comprehensive approach has led to significant income boosts for many of his clients.
Addressing concerns about the oversaturated market of content creators, Evan Price is confident about the opportunities that abound. “Diluted market? Not as of now, at least,” he says, emphasizing the growing audience on social media platforms. He is selective about who he works with, ensuring that his team can genuinely help them succeed. “I need to be absolutely certain that we can genuinely help them achieve their goals,” Evan states, underlining the integrity of his application process.
Evan Price’s model stands out in the crowded field of marketing and branding firms. While there may not seem to be significant barriers to competition, what sets Artist Collective apart is its mission to eradicate the ‘starving artist’ stereotype. Evan himself, having started as a drummer, relates to the challenges faced by artists and uses his business acumen to help them succeed. “It’s all about proving that you can follow your heart and your bank account at the same time,” he remarks.
Evan Price and his team at Artist Collective are not just building businesses; they are changing lives. Their innovative approach to blending music with entrepreneurship offers a new horizon for artists, enabling them to pursue their passion while achieving financial success. Evan’s commitment to this cause is not just a business strategy; it’s a crusade against the stereotype of the starving artist, proving that with the right guidance and tools, artists can thrive in today’s world.