Disney announced earlier this month that it’s going all-in on streaming media
As part of this new technique, the business is undergoing a major reorganization of its media and entertainment service that will concentrate on developing productions that will debut on its streaming and broadcast services.
This will include combining the business’s media companies, advertisements and circulation, and Disney divisions so that they’ll now operate under the very same service unit.
As TechCrunch’s Jonathan Shieber reports, Disney’s statement follows a significant modification to its release schedule to address new truths, including a collapsing theatrical release organization; production concerns; and the runaway success of its Disney streaming service– all caused or sped up by the national failure to effectively address the COVID-19 pandemic.
So what better time than now to provide Disney the Extra Crunch user experience teardown treatment. With the assistance of Developed for Mars founder and UX specialist Peter Ramsey, we highlight a few of the things Disney solves and things that should be fixed. They include no distractions while signing up, “the power of percentages,” and the significance of developing for trackpad, mouse and touch beyond native applications.
Zero interruptions while registering
If the user is attempting to complete a really specific job– such as making a payment– don’t distract them. They’re experiencing event-driven behavior.
The win: Disney have nearly entirely gotten rid of any kind of diversions when signing up.
Steve O’Hear: This seems like an extremely simple win however one we don’t view as frequently as maybe we should. Am I right that most sign-up flows aren’t this distraction-free and why do you think that is?
Peter Ramsey: Yeah, it’s such an easy win. Sometimes you see sign-up screens that have Google Adwords on it, and I believe, “You’re risking the user getting sidetracked and leaving for what, half a cent?” If I needed to guess why more business don’t use this strategy, it’s probably even if they don’t wish to deal with the technical hassle of concealing a bunch of components.
The power of percentages
Only use percentages when it makes sense. 80%off sounds like a lot, but 3%doesn’t.
The stop working: If you sign up to a year of Disney , then you’re offered 16%totally free.
The fix: In this circumstances, it would be even more compelling (and require less mental math), if it was marketed as “60 days totally free.” Sixty days is both simple to understand and simple to assign value to.
Percentages may be more difficult to process or examine in isolation as an end user but they are easy to compare with each other i.e., we all understand 25%off is much better than 10%off.
So, it’s actually a truly complicated predicament, and there’s no “simple” response– this would probably make a great dinner time conversation. Yes, if you’re offering two discount rates, then a percentage might be the simplest method for individuals to compare them.