Zachary Bernard, Canadian entrepreneur, and digital marketer, is the founder and CEO of We Feature You, a public relations firm that helps industry professionals take their branding to the next level. His expertise in the online marketing space and his dedication to his clients has made him the go-to person for all public relations needs.
Zachary started his entrepreneurial journey at the young age of 10 with a lemonade stand on the corner of the street, and since then, he’s worked with multi-million dollar companies, helping them grow in all forms. He believes that anyone who offers services based on their expertise should first have an online presence, showcase their knowledge in their field, and leverage public relations to be seen as an expert and industry leader.
We Feature You was created to help companies and brands build a strong online presence, grow their SEO rankings, and get the recognition they deserve. The company has helped its clients take their online branding to the next level by utilizing the power of public relations, getting them featured in major online media publications such as Business Insider, LA Weekly, and Bloomberg.
Building a strong online presence can be a struggle for companies just starting out in the digital marketing world. Social media, websites, podcasts, blogs, PR, advertising, and more can all be confusing options. Public relations helps companies achieve exposure, visibility, and credibility, which is crucial in today’s market where people buy based on who they see as an expert. Zachary says, “People look up companies before deciding to work with them. You need to be visible online when people are looking for companies in your industry, and what better way to do this than by getting placed in major online media publication sites that will reach a vast audience + help you with your SEO rankings?”
Zachary’s understanding of the impact being visible online can create for companies and brands has been instrumental in helping We Feature You attract clients and prove its expertise in PR. From media placements to podcasts and TV segments, Zachary knows how to adapt to client needs and help them grow. He says, “The thing with public relations is that you need to understand that a first impression is made the moment someone comes across you, your content, or your company online. That means that a key decision is made the moment they see you, do I want to work with this person? How can you influence that exact question your potential clients or customers ask themselves? By making it obvious and simple that they’re going to work with an expert that has done this before and knows how to deliver results and help you get to your dream outcome.”
Zach’s passion for helping his clients succeed is evident in the success of We Feature You. The company’s goal is to help its clients stand out from the crowd and be everywhere, and it has accomplished that by utilizing the power of public relations.