Many businesses benefit from poster advertisements. Although many marketing tools may take a purely digital approach, it’s important to remember the value of printed materials as well. Poster printing is the perfect way to bring your digital creations to life so that you can display them in person and be proud of your work.
Check out more about how poster printing works and the benefits of using it.
The Benefits of Poster Printing
Posters are a cost-effective form of advertising and work well as in-person advertisements. They are reusable in some ways and can easily be moved around. It’s easy to distribute them if you know the best places to go for exposure.
Here are some of the top benefits of using posters:
- Draw attention to specific items or events
- Flexible design concepts
- Easy to distribute anywhere
- You can strategize where to place them
- Promote your business visually to people who may never see social media or digital marketing
Posters appeal to a whole different group of people than your digital efforts and shouldn’t be overlooked as a marketing tool.
Preparing Digital Creations for Posters
When you create a digital file, you’re putting your graphic design skills to use. What you see on your computer or tablet may not look the same once it is printed, unless you know the tricks to ensure the colors and look are just right.
Before you submit a poster digital design for printing, there are some details you are going to want to check. Most of these things happen on your end with settings, so you need to set up the digital file correctly to ensure the printer gets what you really want. You can also give them some specifics, but they need your file to be formatted correctly to accommodate those things.
These are the most important elements of formatting:
- Set the color spectrum to CMYK instead of RGB to get the boldest and truest colors for your design.
- Ensure the DPI (dots per inch) is at a minimum of 300. This helps focus the design so it isn’t blurry when printed.
- Add a ¼ inch bleed area around photo edges to maintain the integrity of the design.
Understanding the Printing Process
When you are considering poster printing, be aware of the process and use a high-quality printing company with proven experience printing posters. Understanding the details and the process can make a big difference in having the best experience.
When you submit a digital file, a quality print company is going to focus on the details to ensure you get quality prints. Their process will look something like this:
- Calibrate the machine to prepare for the printing task.
- Print a copy for review and then print the poster order in full.
- Ship and deliver per instructions on order.
The print shop needs to check the details to specify sizes and cutting so that your poster turns out as it should. Their machines will do the work once they get it set up. The result should be a perfect poster delivered to your door.