MENTORS
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple
No Result
View All Result
  • Login
  • Register
MENTORS
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple
No Result
View All Result
MENTORS
No Result
View All Result

As audiences gingerly return, cinemas face a new problem

Jay Feldman<span class="bp-verified-badge"></span> by Jay Feldman
October 13, 2020
in Business
As audiences gingerly return, cinemas face a new problem
Share on FacebookShare on TwitterShare on LinkedIn

If Hollywood keeps postponing big releases, many theatre chains will struggle to survive


IT IS TURNING out to be a long intermission. Cinemas across the West closed in March and, despite attempts to reopen in the summer, the box office has not recovered. From October 9th Cineworld, the world’s second-largest chain will temporarily shut its 536 Regal theatres in America and its 127 British outlets. AMC, the biggest, will cut the opening hours at some Odeon cinemas in Britain.

Early in the pandemic, the problem was audiences. In March Disney’s “Onward” flopped as people refused to breathe recirculated air with a crowd of strangers. Business got harder when governments ordered theatres to shut, or imposed profit-crushing closures of refreshment counters and caps on capacity.

As countries have eased restrictions and audiences prepared to return, cinemas are finding little to show them. In China, where COVID-19 seems under control, studios have resumed pumping out hits. But Hollywood will not risk premiering costly blockbusters while many markets, including New York and California, remain closed, and cinema-goers wary. Most big titles have been postponed (see chart). The last straw for Cineworld was the decision on October 2nd by MGM and Universal Pictures to delay “No Time to Die”, James Bond’s latest caper, from November until April 2021. No big release is planned until Christmas Day, when Warner Bros’ “Wonder Woman 1984” will ride to the rescue.

She may be too late. Attendance was declining before COVID-19. To distinguish a night at the movies from a night with Netflix, cinemas built snazzy multiplexes with waiters ferrying burgers to viewers lolling in reclining seats. This helped rack up debt: AMC’s $10bn-worth was more than six times last year’s gross operating profit. Cineworld’s ratio was almost as high.

Nine months without revenues from big releases would be disastrous. America’s National Association of Theatre Owners predicts that seven out of ten small or medium-sized cinema companies will go bust without a bail-out, which it has urged Congress to grant. Both AMC and Cineworld are likely to default or file for bankruptcy, believes Moody’s, a rating agency; AMC could run out of cash by January. Share prices of Western operators have slumped this year, and are now worth a fifth as much as five years ago. (Chinese ones have done better.)

Cinema bosses have urged studios to keep the films coming. Eric Wold of B. Riley, an investment bank, says Hollywood may need to “take a hit to feed the industry” and keep it from “completely falling apart”. Warner Bros took one by releasing “Tenet” in the summer; with takings of just $45m at the American box office, the sci-fi thriller may not break even. And studios cannot afford charity. Disney recently laid off 28,000 workers from its covid-hit theme parks.

One day the blockbusters will return. Even then, cinemas will have to defer investments, raise prices, and close branches to shore up their balance-sheets—just as viewers have more reasons than ever to stay home. The average American household subscribes to four streaming services, reckons Deloitte, a consultancy. Film studios are bargaining down how long films are shown exclusively in theatres; AMC recently let Universal put future releases online after just three weekends in cinemas, in return for a share of the takings. Even if COVID-19 doesn’t smash it entirely, the big screen is likely to get a lot smaller.■

Editor’s note: Some of our COVID-19 coverage is free for readers of The Economist Today, our daily newsletter. For more stories and our pandemic tracker, see our hub

Read More

Tags: News
Jay Feldman<span class="bp-verified-badge"></span>

Jay Feldman

I am an Osteopathic doctor with a love for business, traveling, and animals. I hope to give back to the community through empowering individuals to help others through media and business. I love learning new things and sharing them with the world. I hope you enjoy my page.

Related Posts

edit post
PY Timber Warehouse and Practices of Sustainable Timber in Australia
Business

PY Timber Warehouse and Practices of Sustainable Timber in Australia

PY Timber Warehouse is a leading supplier of sustainable timber products in Australia. As the world becomes more environmentally...

by Dawn Wells
May 26, 2023
250
edit post
Money IQ
Business

The Importance of Money IQ and EQ

It takes a great Money IQ and Money EQ combined in order to feel peace of mind and happiness...

by Mentors Collective Staff
May 25, 2023
256
edit post
Trauma
Business

Why Businesses Need Trauma-Informed Leadership

Trauma from the past can block positive and creative work environments in the present, reducing an organization’s capacity to...

by Mentors Collective Staff
May 25, 2023
252
edit post
5 Tips for Choosing the Right Pool Builder Marketing Company
Marketing

5 Tips for Choosing the Right Pool Builder Marketing Company

Like other businesses, pool builders spend money to advertise their companies. However, this doesn't guarantee they will attract the...

by Dawn Wells
May 25, 2023
251
Next Post
edit post
Fundamentals of Marketing with Tim Fitzpatrick

Fundamentals of Marketing with Tim Fitzpatrick

Popular posts

  • Exploring the Essential Qualities of a Good Life Coach
  • Rainbow is the New Black
  • PY Timber Warehouse and Practices of Sustainable Timber in Australia
  • Building Bridges, Breaking Chains: David Hoovler’s Efforts to Forge a Fairer Criminal Justice System
  • The Dark Shadows of Mob Justice: Unveiling Midnight Gavel of Judge Lynch by Scott Rehmann

Popular Tags

American Benefits brand Business business tips career coach covid-19 digital marketing economy employee Entrepreneur entrepreneurship featured finance Health inflation influencer investment Investor job leadership marketing Medical School mentor mentorship money News pandemic personal development plan recession Residency retirement small business social media sponsored startup strategy success tax technology tips work workplace
ADVERTISEMENT
  • About
  • Free Mentorship
  • Show Your Support
  • Become a Contributor
  • Apply As Guest
  • Listen on Apple
  • Listen on Spotify
Mentors Collective Success Magazine

Owned by Otter Love LLC

No Result
View All Result
  • News
  • Business
  • Self Growth
  • Mentors Collective Podcast
    • Apply As Guest
    • Listen on Spotify
    • Listen on Apple

Owned by Otter Love LLC

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Go to mobile version