Arash is a broadly famous eCommerce trader, importer/exporter, Crypto and NFT specialist, fashionista by day and DJ by night.
Whether he drives around in his Lamborghini or steps onto the boat for a quick getaway, Arash always has his laptop in hand, ready for any new business ventures that come his way.
As one of the most influential people when it comes to developing successful brands, Arash Tahami gives us the low down on marketing strategies. As you can see, there are many techniques and strategies to target prospective customers and bring more traffic and sales to the business.
Close-Range Marketing
This method, generally referred to as CRM, allows businesses to promote goods and services and involve their customers in interacting with the company. It commonly sends advertising messages of goods and services to cellular devices such as smartphones or laptops in a specific range and closes to the product attempt to attract customers.
Relationship Marketing
Many companies focus on building customer relationships rather than just selling products and services. This method focuses on customer loyalty and long-term customer engagement instead of shorter-term goals like customer acquisition and individual sales.
A customer may be convinced to select that brand one time, but without a strong relationship marketing strategy, the customer may not come back to that brand in the future.
Transactional Marketing
This is a business approach that focuses on single, “point of sale” transactions. The strategy is on maximizing the volume of individual sales rather than developing a relationship with the buyer. There are four different elements (Product, Pricing, Placement, Promotion) that need to be considered while designing this approach.
Word of Mouth Marketing
Word-of-mouth marketing is the transmission of information from one person to another through verbal communication. This is one of the most critical tactics which values your brand and brings a lot of sales to your business in the long term.
Customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.
Viral Marketing
Viral marketing is a method by which websites or users transmit marketing messages to other websites or users to create potential growth in increasing traffic or increasing message traffic. This is a tactic we usually use in Search Engine Optimization (SEO) to connect different well-known links to our website.
Mass Marketing
Large companies such as telecom operators, Coca-Cola need mass buyers to continue their growth and development. They seek to advertise to the widest possible customer base, up to and including the entire market available.
Seasonal Marketing
Seasonal marketing is any promotion that businesses create for certain times of the year to direct the high traffic. Seasonal events are a great way to meet new consumers. It keeps up to date with the market and current trends and can create seasonal profits.
Online Marketing
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online advertising and internet advertising are techniques involved with online marketing but are not synonymous with online marketing. Marketers have tried to get the customer’s attention in any way possible, from annoying online pop-up ads to eye-catching graphic banners or websites.
Direct Marketing
Direct communication with customers via mail, email, message, telephone retail catalogues and other promotional methods are used in this marketing strategy.
Freebie Marketing
This marketing strategy refers to free advertising methods or selling goods and services at low sales rates to boost sales of related goods or services.
Social Media Marketing
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media sites like Facebook, TikTok, Instagram, and Twitter offer a wide target audience for businesses trying to attract more customers.
Cross-Media Marketing
This widely used marketing strategy provides information through multiple channels such as media, email, websites, and print and online advertising to promote products.
Reverse Marketing
In reverse marketing strategy, the main idea is that customers look for them instead of marketers looking for customers.
Telemarketing
This marketing strategy is the direct marketing of goods or services to potential customers over the telephone or the Internet. So, this can be used to sell the bulk of a business’s goods or services to the customer. We can consider inbound/outbound calls, lead generations and sales call as common kinds of telemarketing.
Personalized Marketing
Personal marketing, sometimes referred to as personalized or one-to-one marketing, is an extreme form of product differentiation.
Affinity Marketing
This marketing is one of the most beneficial types of marketing for businesses looking to expand and develop through partnerships. Creating strategic partnerships that are mutually very beneficial by building alliances with complementary brands.
Artificial intelligence marketing
Artificial intelligence marketing strategy uses a type of direct marketing using data-driven marketing techniques with the model and concept of artificial intelligence such as an automated pop-up reply chat. Arash deeply believes that a good marketing strategy is a process in which a business concentrates its overall game plan for reaching prospective customers and increasing sustainable sales. It is important to be consistent and contain the company’s value proposition, and key brand messaging and reach a target audience that can be turned into customers of their products or services.